Right now, there’s a huge sense of urgency for businesses to make their site “pin-ready.” Pay close attention because there are two important things you need to consider and do at this moment.

First, you must make sure you include at least one high quality image on each page or blog post you’ve created. Why? It’s because your content CANNOT be pinned without an image!

Go back through all of your archives and add pictures to your blog posts immediately. For quality, royalty-free images, you can to go to http://www.istock.com

That’s who we’ve used for a long time.

Trust us on this one. Each image will be a worthwhile investment. They enable you to get pins and generate passive traffic in a couple different ways.

If you add alt tags to your images (they basically describe what the picture is), then you’ll get passive traffic from users searching in Google images.

Next, if your blog has good quality images, others use them when posting. By this, we mean they save them to their computer and put them on their own blog. Then, they’ll give you credit for the image by linking to your site.

This provides you with a valuable back-link and will garner traffic.

The second, and final, thing you need to do to make your blog / site “pin- ready” is add a “Pin It” button. This helps to remind readers to Pin the page to their Pinterest boards.

This powerful strategy will become more and more effective as increased amounts of people join Pinterest and start pinning. You may want to position the button close to your high-quality image to maximize the number of pins you get.

Here are a couple ways you can add pin-it buttons to your content

If you built your website on WordPress, the best way is to integrate a Pinterest plug-in.  You can get that at http://wordpress.org/extend/plugins/pinterest-pin-it-button/

If you don’t have a WordPress site, then you can manually create pin-it buttons for each page. Pinterest has a “goodies” section at http://pinterest.com/about/goodies/ where you can find them.

When you place high quality images and pin buttons on your blog or website pages, get ready for the traffic SURGE that Pinterest can give you. Remember, this social platform is driving more site traffic than Google+, LinkedIn, YouTube, and Reddit combined!



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